Can working with the *younger generation* help traditional #bigpharma executives learn more about the social media platforms? Let’s take a look at reverse mentoring for #bigpharma.

What is reverse mentoring?

• Jack Welch, former CEO of General Electric is given credit for having invented the concept back in 1999
• Basically, older executives are teamed up with younger generation employees who teach how to use / how social media platforms work

What are the benefits of reverse mentoring for #bigpharma and social media?

• For the executive suite that is not familiar with social media this can help
• Help to grasp the savviness of the social media platforms
• Be mutually beneficial, younger generation learning more about the business savviness

What are the challenges of reverse mentoring for #bigpharma and social media?

• Resistance from senior management
• Finding time to meet

How should it be structured?

• Should be one on one mentoring
• Should be focused on social media platforms
• Should select a few social media platforms
• Should also include emerging trends and new innovations outside of #bigpharma industry
• Should be a relationship building opportunity
• Should be a mobile first

Making it a priority?

• Needs to be identified as a priority
• Benchmark with other CEOs, or C suite executives
• Learn how social media can add value to the company and brand
• Make it a personal learning priority