Social media platforms have become the public place for public discourse and exchange of opinions, comments and information. What does this mean for #pharma.
What do we mean by social media democracy
It means connecting people
- social networks have broken down the barriers
- social media is a virtual public platform where people can be heard and share information
- it allows for an open and collaborative networking
It means citizen journalism versus traditional journalism
- citizens are news producers
- citizen journalism is not filtered when compared to traditional news media which is edited
- citizen journalism can have an active role in movements
- citizen journalism and mainstream media can build relationships and work together
It means online movements
- #ThisIsMyLane 2018
- the NRA (National Rifle Association) told doctors to *stay in their lane* doctors created a viral movement in response
It means social causes
- Parkland survivor David Hogg tells followers to boycott Fox host Laura Ingraham #pharma companies on the list included JNJ and Bayer
- Sanofi responds to Roseanne Barr after Barr partly blamed Sanofi for her controversial tweets