
Let’s take a look at how social media engagement has changed just within the last couple of years. #pharma are you on top of this?
Social media bypasses traditional media
- Basically bypassing the broadcasters & mainstream media and filter bubbles
- Therefore many people turning to social media for primary news source
- Social media also enables content makers to publish their content again avoiding filter bubbles
Social media controls the news cycle
- Audience can select information depending on their interests and values
- Again bypassing the filter bubbles
Social media is more instantaneous
- Which provides for instant engagement
- More rapid information sharing
- Instantaneous dissemination of news, images, audio, video and multimedia content
- People upload photos/videos for people to view, read and comment on
Messages on social media are short and emotive
- Thoughts expressed in 140 characters
- #Hashtags are important and allow to follow information of interest
- Emotions also bring people to share or interact on social media
Social media encourages people to speak their minds
- It provides a two way conversation
- Allows people to express themselves in ways that were not possible before
- People’s voices are no longer lost
- People are not afraid to share what they really think and feel