
Image by Free-Photos from Pixabay
A lot of discussion around being patient-centric or patient first during #efpphilly. #pharma you can learn a lot through social media platforms about patients.
finding patients on social media platforms
- get the right hashtag
- try using symplur
- participate in tweet chats on dedicated medical topics (symplur is great for this)
- follow medical conferences on twitter
- #pharma conferences some patient participation here also
- during awareness days
- clinical trial updates
listen to patients online
- what are they talking about
- what problems are they trying to solve
- what kind of information are they seeking or sharing
each platform a different audience (so listen to all)
- ways of communicating may differ on different platforms
- younger more popular on certain social media platforms than others
- family friends pretty popular of FB
- twitter is fast, information and engagement can be overwhelming at times
- patients are always experimenting with ways to use social media platforms (for example emergence of patient influencers)
engage with patients online
- besides listening ask questions
- answer questions quickly
- experiment with UGC (user generated content)
- get
input / feedback on thecontent before posting - provide useful content not advertising
integrate in your social media strategy
- integrate findings into your social media strategy
- refine often, social platforms are evolving fast
- a lot of experimenting still ongoing on social media platforms