
Image by Free-Photos from Pixabay
Small businesses have an advantage over big business when using social media. What can #pharma learn from small businesses about social media?
it’s all about building a community
- engagement is key
- building relationships is vital
- there is a real connection with customers
advertising is limited
- less about traditional ads
- open to experimenting with social media platforms
- open to user generated content (UGC)
- more organic versus paid content
presence online grows slowly
- patience and no overnight success
- more organic then paid social reach
- produce content that is relevant and informative
small businesses manages social media in house
- has direct access to the right internal people
- has direct access to senior management
- builds an internal expertise
interacting with customers is important
- more likely to respond to customer online
- more likely to respond quickly
- more likely to respond to negative comments