One of the most interesting aspects of influencer marketing today is that it is dominated by women. What can #pharma learn from this phenomenon.

What is influencer marketing?

• It is a collaboration between a brand and an influencer
• In a nutshell influencers use products, give authentic and honest reviews and receive audience feedback
• Being an influencer is a profession today

Why are women leading the pack of influencers?

• Social media loves personal stories and women are more likely to share personal stories
• Women are the vast majority of users on social media platforms
• Biggest categories for influencers are fashion, fitness, food, lifestyle and travel – biggest users within these categories are women

Women influencers and content, what can we learn?

• High posting rates (up to several times a day)
• Content is highly curated and professional
• Women influencers are obsessed with quality more than a schedule

How do women influencers build a community?

• Valuing engagement more than metrics
• Being authentic
• Being transparent
• Being who you are
• Creating personal connection with their audiences

How do women influencers build their brand?

• By showing passion for what they do
• Asking yourself why do you want to tell a story
• Asking yourself why are you the person to tell this story
• By being authentic
• Creating high quality content, photos and videos