the future of advertising for #pharma

http://Image by Free-Photos from Pixabay

The consumer today does not want to be disrupted by a traditional TV ad on social media platforms. So what does the future of advertising look like for #pharma?

#pharma needs to create content that is trustworthy, transparent and accountable – aka less selling

#pharma needs to understand the consumer today wants to get content they want and when they want it

#pharma has to earn the consumer’s time and attention

#pharma needs to get creative with their content – what once worked on TV does not work on social media platforms

#pharma needs to invest and build a social media team within the company