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The traditional #pharma foundations of marketing are changing. So what should #pharma be incorporating as part of a forward looking marketing department.
incorporate user generated content
- it helps you to understand your audience
- messages come from real people not brands
- you are not marketing to them you are marketing with them
- it is more trustworthy – people trust people
seize the opportunity
- still an excellent example
focus more on engagement
- remember social media is a two way conversation
- it is all about relationship building
- makes you a thought leader
- it helps to build trust
have a content strategy in place
- brand and overall company should be aligned
- content is what people are looking for in their decision process
- through your content you can express your thought leadership
- it is your roadmap towards creating thoughtful, useful, and relevant content
should be creating online communities
- work with influencers to create a community
- communities are created through engagement
- communities allow you to reach a broader audience
- communities create a sense of belonging
