Image by Gerd Altmann from Pixabay
The fast paced news cycle for a #pharma traditional old fashioned organization, can be a challenge. So what does it mean for #pharma?
it means people turn to social media for trending news
- people are getting their news from social media
- people are scanning their news feeds
- people are looking for what is trending
- people are looking for trending hashtags
- you don’t control the message anymore
- you are not the gatekeeper anymore
it means you need to capture attention with informative and useful content
- people are scanning the headlines – no one reads full articles anymore
- people are looking at photos
- produce content that people will read, share and comment on
- you are competing for content attention
- ask yourself is your content relevant to my readers
- ask yourself, would I stop to read my content
it means you have to stay relevant on social media
- traditional ads don’t work anymore
- try experimenting with different platforms
- try experimenting user generated content (UGC)
- remember to always stay authentic
- be willing to be flexible, news feeds are constantly changing
it means you have to spot opportunities
- are you monitoring social media platforms
- do you have a social media team in place in house
- do you respond rapidly – long internal sign off is long gone
- are you staying up to speed on current events
it means you better have in place a crisis communication/management
- how will you tackle social media mistakes
- if wrong know how to humbly admit to the mistake
- ask for feedback
- be transparent
