what can #pharma learn from small businesses about social media

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Small businesses have an advantage over big business when using social media. What can #pharma learn from small businesses about social media?

it’s all about building a community

  • engagement is key
  • building relationships is vital
  • there is a real connection with customers

advertising is limited

  • less about traditional ads
  • open to experimenting with social media platforms
  • open to user generated content (UGC)
  • more organic versus paid content

presence online grows slowly

  • patience and no overnight success
  • more organic then paid social reach
  • produce content that is relevant and informative

small businesses manages social media in house

  • has direct access to the right internal people
  • has direct access to senior management
  • builds an internal expertise

interacting with customers is important

  • more likely to respond to customer online
  • more likely to respond quickly
  • more likely to respond to negative comments