Engagement
- Social media is all about online conversations
- Produce content that will start conversations
- Respond when brought into a conversation
Content
- Be creative with content
- Create content that will engage with your audience
- Create content that is informative
- Create content that is inspiring
- Create content that is fun
- Work with your online community to create content
Employee advocacy
- Leverage your employees as social media influencers
- It makes your company human
- It also enables you to reach a broader and diverse audience
Pay attention to what is happening in the tech industry and in social media platform companies
- After Cambridge Analytica scandal there will be more scrutiny
- After Facebook privacy scandal social media platforms can lose trust from users and cause people to abandon certain social media platforms
Pay attention to political issues – anyone or any organization can find themselves in becoming part of political and social issues
- Cannot stand on the sidelines anymore
- Companies are being held accountable for their business practices
- Companies need to match their values to their actions
- Public view and public opinion are being heard
