Engagement
Social media is all about online conversations Produce content that will start conversations Respond when brought into a conversation Content
Be creative with content Create content that will engage with your audience Create content that is informative Create content that is inspiring Create content that is fun Work with your online community to create content Employee advocacy
Leverage your employees as social media influencers It makes your company human It also enables you to reach a broader and diverse audience Pay attention to what is happening in the tech industry and in social media platform companies
After Cambridge Analytica scandal there will be more scrutiny After Facebook privacy scandal social media platforms can lose trust from users and cause people to abandon certain social media platforms Pay attention to political issues – anyone or any organization can find themselves in becoming part of political and social issues
Cannot stand on the sidelines anymore Companies are being held accountable for their business practices Companies need to match their values to their actions Public view and public opinion are being heard
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